Apple Business Manager – Sign Up

Apple Business Manager (ABM) is Apple's web portal for managing device enrollment, app distribution, and Managed Apple Accounts for an organization. Customers need an ABM account before we can manage their Apple devices through our MDM.

Prerequisites

• A D-U-N-S Number for the organization — look up or request one here
• A work email address that is not already associated with an Apple Account, App Store, or iCloud account
• The legal name of a real person at the organization (not a role like "IT Admin")
• A verification contact (e.g., CEO, CFO, CTO) — this must be a different person than the one signing up
• Organization phone number and website URL (website is optional but speeds up verification)

Note – The D-U-N-S Number must match the organization's legal name and address exactly. Mismatches will delay or block enrollment.

Sign Up Process

1. Go to https://business.apple.com
2. Select Sign up now
3. Enter the following organization information:
   • First and last name of the person enrolling
   • Work email address (becomes the administrator Managed Apple Account)
   • Organization name
   • Website URL (optional)
4. Choose whether to receive Apple Business news, then select Continue
5. Create and confirm a password, select a region code, and enter a phone number
6. Verify your email address with the one-time code Apple sends
7. Verify your phone number with a separate one-time code
8. Follow the remaining prompts and select Get Started

Note – At this point the customer has access to ABM, but with limited features until verification is complete.

Verify the Organization

Verification unlocks the full ABM feature set including Automated Device Enrollment and the Apps and Books Store.

1. Sign in at https://business.apple.com
2. Go to Organization Settings
3. Select Verify
4. Enter the organization's D-U-N-S Number
5. Enter the verification contact's name, email, and job title
6. Watch for a confirmation email from Apple with the subject line "Your enrollment is in review"

Important – Apple will call the verification contact to confirm details. Make sure the contact knows to expect the call and to return any missed calls promptly. Delays here can cause the enrollment to be deleted.

After approval, immediately create at least one additional Administrator account. If the initial admin loses access before a second admin exists, password recovery is only possible through iforgot.apple.com.

Alternative: Sign Up with Apple Business Connect

If the customer already has an Apple Business Connect account, they can use it to sign up for ABM:

1. Go to https://business.apple.com
2. Sign in with the Apple Business Connect administrator credentials
3. Select an existing company or choose Create a New Organization
4. Choose whether to transfer the Business Connect Apple Account to a Managed Apple Account, or use a different account
5. Follow the remaining prompts

Features Available Before vs. After Verification

Feature	Before Verification	After Verification
Managed Apple Accounts	Yes	Yes
User Enrollment	Yes	Yes
Directory Sync	Yes	Yes
Automated Device Enrollment	No	Yes
Device Enrollment	No	Yes
Apps and Books Store	No	Yes
Federated Authentication / IdP	No	Yes
Domain Capture	No	Yes

Troubleshooting

Issue	Cause	Resolution
Enrollment rejected — name invalid	A role or department name was used instead of a real person's name	Re-submit with the legal first and last name of the person enrolling
Email address not accepted	Email is already tied to an Apple Account, App Store, or iCloud	Use a different work email that has never been used with Apple services
Verification stuck or enrollment deleted	Apple could not reach the verification contact	Ensure the contact watches for calls/emails from apple.com domains and responds quickly
D-U-N-S Number not matching	The legal name or address on the D-U-N-S record doesn't match what was entered	Update the D-U-N-S record with Dun & Bradstreet or correct the enrollment info to match
Terms and conditions prompt blocking access	Updated T&C that an admin needs to accept	Have an Administrator sign in and accept the new terms

Quick Reference

Task	Location
Sign up for ABM	business.apple.com
Look up D-U-N-S Number	developer.apple.com/support/D-U-N-S
Reset forgotten admin password	iforgot.apple.com
Apple ABM documentation	support.apple.com/guide/apple-business-manager